Written by: Sebastiaan
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The Three Crosses: the logo of Amsterdam

Walk around Amsterdam, and you’ll see them everywhere: three simple crosses, placed next to each other or stacked vertically. From tacky tourist shops to the carved masonry of ancient gates, these crosses are everywhere …
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December 16, 2024
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3 min read
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Design without Direction is Decoration

If you run a business, you understand that what you say and do can set your brand apart from the competition. Your brand’s visual identity plays a crucial role in making a lasting impression. …
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August 12, 2024
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3 min read
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The Building Block of Branding

Visuals speak volumes and first impressions are everything. For brands, the logo stands as the beacon of a company's identity. Often hailed as the face of the brand identity, when done right it encapsulates …
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April 2, 2024
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3 min read
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The Color Conondrum

Over the years I’ve experienced clients that would compare the colors of their printed business card with the design on the screen. They would hold the card next to the screen and be surprised …
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May 3, 2023
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5 min read
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